I’m an artist, designer, creative director, and multi-faceted creative entrepreneur helping creative industries and cultural institutions stand out through their branding and visual design.
I started out in 2001 as a web & graphic designer, and as time went by, new skills were added to my arsenal, like painting, visual design or photography.
My constant search for meaning and purpose has fueled a series of entrepreneurial ventures which taught me important creative direction skills, like service vs product management, risk management, brand building, or storytelling.
Behind the scenes, closeup details, process, tools, and inspirations:
The value of art is in providing an emotional experience, in capturing and recreating a personal feeling, in sparking a change of thought or perspective. Just like design, art doesn’t sit in its tools, but the tools should facilitate and enhance the artistic message.
I am an avid lover of art and music, so for me the two go hand in hand. The musicality I cannot express through sound, is carried out through the brush. I chose abstract expressionism or abstract figurative because I have no interest in copying reality. To me, the biggest fascination resides in the attempt to render the feeling of certain moments or experiences.
Art used in a variety of contexts and projects.
Experimental art video series I started for an upcoming new media art exhibition focused on the effects of noise pollution on our health and psyche. A quest for focus in an increasingly chaotic world, and an invitation to reflect on what kind of future we’re shaping.
- oversee the production of art tools, production pipelines, content creation
- interpret the needs of all development disciplines such as design and engineering into final artwork
- develop and maintain visual aesthetic throughout the product or service
- conceptualize and design immersive experiences (or media) for events, festivals, art shows, and museum exhibits
- deep understanding of creative disciplines and their workflow
- assist tech teams with designing and implementing of emerging technologies, such as guided tours apps, interactive art exhibits, augmented reality content, projections, or video mapping
- manage communities, develop engaging loyalty or partnership programs to attract and retain new customers and members (such as book clubs, members events, talent shows, livestreams)
- strong understanding of art fundamentals, multiple art styles, and art trends
- think strategically about art and how it influences online/offline user or visitor experience
If you’d like to have a more personal look into my creative process, peek into unreleased work, receives exclusive freebies and tutorials, or simply to make acquaintance – I write a newsletter and I’d love to have you as a guest of honor.
