A look into the Style Unsettled brand: content with purpose
content creation and ad campaigns for Burberry, Stella Artois and Harry’s
What is Style Unsettled?
I started Style Unsettled in 2016 as a blog and brand dedicated to lifestyle, aesthetics, culture and beauty.
My goal was to create a space for myself to explore different sides of my creative passions, like photography, visual storytelling, creative writing, art direction, editing, and styling.
At first it was only a side hobby to my day job, but as time progressed, I brought into this project my advertising agency experience and know-how in marketing, which helped me partner with different brands in order to create more purposeful advertising campaigns.
- infusing daily life with a little bit more magic and wonder
- discovering and re-inventing yourself in an authentic way
- learning useful tips about lifestyle, beauty, style, fashion and travel
- focused on sustainable and balanced lifestyle
- aesthetics, tradition, and culture in a modern format
I was contacted by Stella Artois to help create a campaign designed to spread awareness about the brand in Florida.
Creating Family Traditions with Stella Artois – link
Stella Artois is a pilsner beer first brewed in 1926 by Brouwerij Artois in Leuven, Belgium.
The project scope was to create a campaign that promotes family traditions and the creations of new ones, centered around personal values.
The concept I came up with was highlighting the continuation of a family tradition that I carried with me, even years after moving from Europe to United States. I reached that goal by creating images, videos and creative texts for social media and the blog.
Part of Influenster’s VoxBox program designed to review, test, and share honest opinions about new products on the market.
Burberry Essentials Fresh Glow – link
Burberry is a British luxury fashion house headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.
According to the Burberry website, Burberry was founded by Thomas Burberry, who was only 21 years old when he founded the brand. In 1879, Thomas Burberry invented a weatherproof fabric called gabardine that would end up not only transforming his company, but fashion as we know it.
The project scope behind Fresh Glow was to create a campaign around the new makeup line created by Burberry, with a focus on the ability of the products to create a skin that appears glowing and healthy.
The concept I came up with was photographing and recording the products in a dreamy setting using elements that give the images the feeling of a vintage movie.
I was contacted by Harry’s to create awareness around the newly launched subscription based shaving kits, which despite being mainly targeted towards men, were also suited for being used by women and other genders equally.
Harry’s was founded in July 2012 by Andy Katz-Mayfield and Jeff Raider. The company launched its subscription service in March 2013. In January 2014, Harry’s acquired the German razor blade manufacturer Feintechnik in an effort to provide control over the entire process of manufacturing their products.
Harry’s began with a buy-one-donate-one business model, donating a free razor blade (or the cost of one) to charitable organizations. Currently, the donation model remains 1% of sales, and employees now receive five days of paid time off to volunteer with a registered non-profit organization. Various charities have received this benefit, and Harry’s has recently focused on promoting better mental health care for men.
Is Harry’s Shaving Kit Good for Women? – link
The project scope was challenging the idea that Harry’s is only for men. The concept I came up with was creating imagery that blended the Harry’s brand colors with softer, more natural elements, like foliage, water, and natural stone.
I wanted to highlight the brand’s values of quirkiness, playfulness, and dedication to social causes. So I made sure to discuss about the packaging and instruction manual, as well as the sturdiness of the product.