Another project very close to my heart is the complete branding, identity and visuals I’ve done for New School Recordings. I first started being a creative director for New School back in the year 2011, when New School Records was operating mainly in Boston.
After a decade of dedicated work and carefully selected international releases, New School Recordings decided it was time for a rebranding and I was more than happy to reinvent its entire image, while still maintaining its iconic look of the gold crown.
Below you can see the original layout for New School, also designed and coded from scratch.
These are a few album covers I designed for the label releases
Tyler Michaud & Tiff Lacey – London Sky
Carl Nunes – Sundown
Carl Nunes – Silver Hawk / Lolita
Jake Shanahan – Poland
2018 Redesign
I have redesigned the entire brand identity for New School Recordings electronic music label, starting with a more modern website which contains the latest web technologies and functionalities.
I focused on providing a more mobile friendly user experience and updated features like Soundcloud integration, shopping cart and music videos.
New School Recordings Release Covers
Andre Sobota – ‘Contact Lost EP’ Cover
GR33D – ‘Projections’ Album Art
Good Behavior – ‘Go Wild’ Release Cover
I maintained the original brand elements – like the crown and the use of the colors black, dark grey and gold – in order to preserve brand recognition, while presenting them in a more simplified and trendy version.
I also created the album artwork and music videos, keeping the entire visual identity tight and coherent.
New School Recordings Music Videos
Of course no branding would be finished without putting the final touches of social media content creation and designing further visuals for various platform uploads like Soundcloud, Mixcloud, Apple Music etc.
Please visit the live website at: www.newschoolrecordings.com
Author: klangwelt
Hey there, I’m Andreea Kay (aka Klangwelt)! I’m a Creative Director and Visual Designer creating outstanding branding identities – from scratch! – for luxury, lifestyle, fashion and culture brands. I’m passionate about all things art and design. I’m also a fashion and style blogger: Style Unsettled. Follow my adventures!