New School Recordings Branding Identity

Another project very close to my heart is the complete branding, identity and visuals I’ve done for New School Recordings. I first started being a creative director for New School back in the year 2011, when New School Records was operating mainly in Boston.

After a decade of dedicated work and carefully selected international releases, New School Recordings decided it was time for a rebranding and I was more than happy to reinvent its entire image, while still maintaining its iconic look of the gold crown.

Below you can see the original layout for New School, also designed and coded from scratch.

New School Recordings 2011 Wordpress Artists Page
New School Recordings 2011 Wordpress Music Page

These are a few album covers I designed for the label releases

Tyler Michaud & Tiff Lacey – London Sky

Sundown Release Cover

Carl Nunes – Sundown

Carl Nunes Silver Hawk / Lolita Album Cover

Carl Nunes – Silver Hawk / Lolita

Jake Shanahan – Poland

New School Recordings Wordpress Website 2011

2018 Redesign

New School Recordings Branding Redesign

I have redesigned the entire brand identity for New School Recordings electronic music label, starting with a more modern website which contains the latest web technologies and functionalities.

I focused on providing a more mobile friendly user experience and updated features like Soundcloud integration, shopping cart and music videos.

New School Recordings Mobile UX

New School Recordings Release Covers

Andre Sobota Contact Lost EP Album Cover

Andre Sobota – ‘Contact Lost EP’ Cover

GR33D Projections Album Cover Artwork

GR33D – ‘Projections’ Album Art

Good Behavior Go Wild Album Artwork Cover

Good Behavior – ‘Go Wild’ Release Cover

I maintained the original brand elements – like the crown and the use of the colors black, dark grey and gold – in order to preserve brand recognition, while presenting them in a more simplified and trendy version.

I also created the album artwork and music videos, keeping the entire visual identity tight and coherent.

New School Recordings Music Videos

Of course no branding would be finished without putting the final touches of social media content creation and designing further visuals for various platform uploads like Soundcloud, Mixcloud, Apple Music etc.

Content creation and visuals for New School Recordings
New School Reloaded 002 Graphic Visuals for Instagram and social platform

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Author: klangwelt

Hey there, I’m Andreea Kay (aka Klangwelt)! I’m a Creative Director and Visual Designer creating outstanding branding identities – from scratch! – for luxury, lifestyle, fashion and culture brands. I’m passionate about all things art and design. I’m also a fashion and style blogger: Style Unsettled. Follow my adventures!