Is your business or your profession one that changes people’s lives?
At first glance, you might be inclined to say: “Well… no?” But let’s look a little closer!
No matter if you are a small independent fashion brand, a big couture house, a skillful performer, a top cosmeceutical product, a starting beauty blogger or a luxury spa chain with offices sprinkled all over the globe, your end goal is to reach and touch people’s lives. To give them an experience that feels transformative.
What you do every day has an impact on your customers and since you put so much effort into creating unforgettable experiences for them, experiences that will make them want to come back to you again and again, why not treat having a great online experience with the same importance?
In today’s digital economy, don’t make it hard for people to find you online!
Nowadays people spend more and more time on their mobile devices and their computers than they do strolling around the city searching for new businesses to discover. So don’t make it hard for them to discover you online! On the web, people can find you in a fraction of a second and they can end up buying from you within minutes if your website is well designed, easy to use and navigate, mobile friendly, and offers engaging content.
Great design is only one side to good branding, but – ultimately – great design changes people’s lives.
Andreea or Kay (or Klangwelt by her artist name) is a Creative Director and Visual Designer creating outstanding and effective branding identities for luxury, lifestyle, fashion and culture brands. Passionate about all things art and design. Also a stylist and fashion blogger at Style Unsettled. Follow her!